• Manager of Advocacy Outreach and Engagement

    Job Locations US-Washington, D.C.
    Category Strategy & Advancement
  • Overview

    RESPONSIBLE TO: Senior Director of Government Affairs

    DIVISION/DEPART:Government Relations/Strategy and Advancement


    FLSA STATUS: Exempt



    1. Engages with local Goodwill organizations to enhance advocacy and public policy influence.
    2. Develops and implements grassroots/grasstops advocacy campaigns, utilizing the Legislative Action Center, social media and other digital strategies.
    3. Leads planning of GII’s annual advocacy event


    A. In collaboration with Senior Director of Government Affairs, has primary responsibility for implementing and managing capacity-building strategies that strengthen local Goodwill organizations' ability to mobilize and engage in public policy and advocacy.
    B. Designs and delivers advocacy training that helps equip member Goodwill leaders to respond to opportunities and threats.
    C. Partners with the Government Relations team to assess Goodwill members’ policy interests, capacity and competencies.
    D. Develops and leads implementation of grasstops/grassroots advocacy strategies designed to influence legislative and regulatory outcomes on issues that impact local Goodwill organizations and communities they serve.
    E. Supports coordination of policymakers' visits to local Goodwill organizations.
    F. Engages GII team to mobilize Goodwill's grassroots/tops networks by equipping and disseminating information to the GII team and local Goodwill member organizations.
    G. Manages and maximizes use of Legislative Action Center by coordinating with GII’s IT and Online Media Teams to ensure effective operations.
    H. Ensures content on GII's Legislative Action Center is current and relevant. Maintaining GII's Congressional/Grassroots Advocacy database and generate reports and statistics that measure mobilization results.
    I. Leads use of social media and other digital strategies to engage and inform local Goodwill members and stakeholders about public policy issues and advocacy opportunities that are relevant to Goodwill.
    J. Leads advocacy event, advocacy awards, and virtual advocacy event planning and execution in collaboration with Senior Director of Government Affairs.
    K. Engages with local Goodwill members and GII colleagues to develop deliverables such as policy statements and positions that local Goodwill agencies and state associations could advance.
    L. In collaboration with GII colleagues, monitors resource materials, publications and newsletters to increase expertise in assigned state-level issue areas and to identify information and actions relevant to the Goodwill members and network.
    M. Uses internal and external digital, written and oral communications to promote the how local Goodwill organizations engage in public policy at the local and state levels, including developing Ideas for Innovation case studies, and contributing to the public facing blog, monthly podcast, and internal MyGoodwill articles.
    N. Uses available resources to review state-level trends and keep the membership apprised of new developments.
    O. Leads management of assigned MyGoodwill communities to ensure they are current and tagged to support effective searches. This includes and is not limited to the Grassroots Advocacy Toolkit, the Voter Engagement Toolkit, and the Site Visit Toolkit.

    P. Other duties as needed to support the GII team and local Goodwill members.

    1 All duties are considered to be essential, unless otherwise indicated.


    Internal: Work closely within the GII colleagues.
    GII Members: Frequent engagement with local Goodwill member leaders.
    Outside: Regular engagement with vendors.
    Government Officials: Regular contact with government officials to support local Goodwill organizations in building relationships with decision makers. Additional engagement as needed to support the GII team.


    1. Knowledge of state and federal legislative, regulatory and political processes.
    2. Strong written and oral communication skills.
    3. Ability to work independently and as part of a team.
    4. Ability to work collaboratively with GII colleagues, local Goodwill member leaders, and representatives of
    outside organizations.
    5. Understanding of grasstops/grasstops advocacy mobilization strategies.
    6. Ability to effectively manage multiple priorities and projects and produce results on time and with quality.


    EDUCATION: Bachelor's degree preferably in a policy-related field


    1. 3 to 5 years of experience in grassroots/tops mobilization.
    2. Experience and ease using Microsoft Office and other computer applications. Expertise
    using online Grassroots mobilization products preferred.
    3. Demonstrated ability to conduct research and analyze information.
    4. Demonstrated ability develop curriculum that equips local Goodwill leaders to engage policymakers.
    5. Experience effectively managing multiple priorities and projects.

    Monitors and assesses risks and opportunities in the areas of policy and advocacy focus.
    Makes recommendations to management for action.


    Sedentary, lifting 10 lbs. maximum. Walking or standing is required only occasionally.
    Requires long hours at a computer.

    Work environment usually hectic with periods of high stress. Will need a positive attitude to
    meet daily challenges.


    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed